Privacy Policy
Last updated: January 21, 2026
This Privacy Policy describes how Overstand Labs Incorporated, a Delaware C-corporation ("Overstand", "we", "us", or "our") collects, uses, and shares information when you visit https://www.overstandlabs.com (the "Site").
This Privacy Policy applies to the Overstand Labs marketing website and analytics usage. It does not cover customer data processed through Overstand's products or APIs.
1. Information We Collect
1.1 Information You Provide to Us
We may collect information you voluntarily provide, such as:
- Contact information (e.g. name, email address)
- Messages you submit through contact forms or email
We use this information solely to respond to inquiries or communicate with you.
1.2 Information Collected Automatically
When you visit the Site, we may automatically collect limited information about your device and usage, including:
- Pages visited
- Time spent on pages
- Scroll activity
- Referring URLs
- Approximate location (country or region)
- Device, browser, and operating system information
This information is collected using Google Analytics 4 and similar technologies.
2. Cookies and Similar Technologies
2.1 Analytics Cookies
We use analytics cookies to understand how visitors interact with our Site so we can improve content, performance, and usability.
Analytics cookies are disabled by default and are only enabled after you explicitly consent via the cookie banner.
2.2 Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC.
Google Analytics may collect information such as:
- Pages viewed
- Interactions (e.g. scrolling)
- Approximate geographic location
- Device and browser information
We have configured Google Analytics to:
- Respect Google Consent Mode
- Anonymize IP addresses where applicable
- Not set analytics cookies until consent is granted
For more information, see Google's Privacy Policy: https://policies.google.com/privacy
3. Legal Basis for Processing (EEA / UK)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal data under the following legal bases:
- Consent — for analytics cookies and similar technologies
- Legitimate interests — for responding to inquiries and maintaining the security of our Site
You may withdraw your consent at any time by updating your cookie preferences or clearing your browser cookies.
4. How We Use Information
We use the information we collect to:
- Understand how visitors use our Site
- Improve site performance and content
- Respond to inquiries and communications
- Maintain security and prevent abuse
We do not sell personal information.
5. Data Sharing
We may share information with:
- Service providers who help operate the Site (e.g. analytics providers)
- Authorities if required by law
All service providers are required to process data in accordance with applicable privacy laws.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Google Analytics data retention is governed by our GA4 configuration and Google's policies.
7. International Data Transfers
Your information may be processed outside your country of residence, including in the United States.
Where required by law, we rely on appropriate safeguards such as standard contractual clauses to protect personal data.
8. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Request correction or deletion
- Object to or restrict processing
- Withdraw consent at any time
To exercise these rights, contact us using the information below.
9. Children's Privacy
The Site is not intended for children under 13, and we do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, contact:
This policy applies only to the Overstand Labs marketing website and does not govern customer data processed through Overstand's products or services.