Hear your customers clearly.

Customer Data Platform (CDP) & Voice of the Customer

Overstand is a customer insights platform that combines customer data platform (CDP) capabilities with voice of the customer software.

We unify first-party customer data across emails, Slack, call transcripts, and CRM systems to power customer data analytics, customer journey insights, and customer experience insights for modern teams.

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Backed by Y Combinator

Your customers are already telling you what they think.

Traditional voice of customer programs lean on surveys with rigid formats — yes/no questions, multiple choice, numeric scales. These structured responses are easy to tabulate but hard for customers to reason through, and they rarely capture what people actually mean.

Will you recommend our service again?

Yes No

On a scale of 1–5 how satisfied are you with our service?

1 2 3 4 5
Email
Support Calls
Slack
Chat
CRM Notes

Surveys work better when they're open-ended and guided toward the subjects that matter most. But even a great survey only captures a fraction of the picture. Your customers are already sharing what they think — in support calls, emails, Slack messages, chat transcripts, and CRM notes. These signals are scattered across a dozen systems, owned by different teams, and almost never analyzed together.

By the time a trend surfaces in a quarterly report or NPS score, the window to act has already closed. The customers who were going to churn have already left. The product gap that could have been caught early has already cost you revenue.

Customer Retention

Q1 Q2 Q3 Q4
Window closed

Turn every customer interaction into insight.

Overstand unifies every customer signal — surveys included — into continuous, evidence-based customer intelligence.

Unify Every Customer Signal

Stop piecing together feedback from disconnected tools. Overstand brings every customer touchpoint into a single foundation.

  • Emails, support tickets, call transcripts, chat logs, surveys, CRM notes — unified automatically
  • Combine survey responses with the unstructured feedback customers are already generating
  • First-party data you own, not third-party proxies
Emails
Tickets
Calls
Chat
Surveys
CRM

Unified Customer View

6 sources connected

Live
Onboarding friction detected across 3 sources
Pricing concerns trending upward
Support sentiment improving week-over-week
12,400 signals unified

Surface Themes and Trends Automatically

See what's changing across your customer base before it shows up in dashboards.

See It In Action

From Intuition to Evidence: How Leaders Surface Hidden Customer Signals in Travel

See how an airline executive used unified customer intelligence to detect early loyalty erosion — before it showed up in revenue reports.

Read the case study →

Frequently Asked Questions

Common questions about customer data platforms, voice of the customer, and customer insights.

Overstand is more than just a customer insights platform. Find out what else Overstand can do for you on our home page.

Ready to see Overstand in action?

Schedule a demo to see how Overstand can make the data you already have work for you.